Donald Trump is fueling a surge in cryptocurrency excitement—and stands to benefit personally from the boom he’s helped unleash. After once expressing skepticism about digital assets, Trump’s recent policy moves and business ventures have positioned him as a driving force in America’s embrace of crypto.

As president, Trump has pledged to make the United States the “crypto capital of the world.” He ordered the creation of a Strategic Bitcoin Reserve and a U.S. Digital Asset Stockpile, highlighting government backing for digital currencies. These bold initiatives dovetail with his advocacy for the GENIUS Act, a law designed to cement America’s leadership in digital assets and attract major innovation and investment in the sector.

Trump’s pro-crypto stance is more than just policy—it’s personal business as well. The Trump family’s new venture, World Liberty Financial, recently launched the WLFI digital token. The token quickly made headlines, boosting the family’s net worth by billions on paper despite volatile trading in its first week. While some watchdogs and lawmakers have flagged concerns about potential conflicts of interest, the Trump family’s massive stake in WLFI underscores how deeply his fortunes are tied to the crypto market’s rise.

With the U.S. government promoting regulatory clarity and encouraging technological development, Trump’s dual roles as policymaker and private crypto entrepreneur set the stage for both national and personal gains. As the American digital asset industry accelerates, Trump is primed not only to shape the landscape but also to profit from the very boom he is helping to create.