The Trump family’s net worth soared by more than $6 billion in just one day following the launch of their new cryptocurrency, WLFI. This digital token, released through their enterprise World Liberty Financial, saw extraordinary trading activity from the outset, with $1 billion exchanging hands within the first hour. Early trading on major exchanges valued WLFI at around 24 to 30 cents per token, a substantial increase over the price paid by initial investors last year.

This rapid surge in value gave the Trump family a massive paper windfall, as they and their affiliated entities hold the majority of WLFI tokens. By Monday’s end, their holdings were worth upwards of $5-6 billion. The project’s initial structure allowed the family and related entities to keep a significant portion of the revenue generated from the token’s sale, with certain restrictions placed on how quickly early buyers could sell their shares.

In addition to the WLFI launch, the Trump family also controls the memecoin $Trump, reportedly valued in the billions, and a majority stake in Trump Media, the company behind the Truth Social network. Both enterprises have interests in the cryptocurrency market, further boosting the Trump family’s wealth.

Despite these financial triumphs, the venture has sparked concerns about potential conflicts of interest and the influence of political connections on the burgeoning crypto project. Critics worry that such ventures could pave new pathways for investors and international actors to seek political favors. However, representatives of the Trump family maintain that there are no conflicts of interest, emphasizing that World Liberty operates independently of political considerations.

Still, the intertwining of high-profile business interests, family connections—including roles for the children and associates of Trump allies—and political prominence continues to fuel public debate about the boundaries between business and government. As new tokens and ventures hit the market, all eyes remain on how these developments could shape both the crypto landscape and the Trump family’s fortunes.